Proof That Local Marketing Works When Done Right
Built through community, content, and connection.

18,951 views on a single event post

89% of reach from non-followers

6,581 views / 3,690 accounts reached on a supporting reel

200+ organic interactions (no ads)

Built a community page that keeps getting interactions even without an active campaign

Event promotion that drove campus-wide awareness and shares

Instagram profile of GreekLeagueUSF with a black background, displaying profile picture of a Greek helmet surrounded by a laurel wreath, and four story highlights labeled Fall, Summer, Spring, and New. The profile has 6 posts, 244 followers, and follows 142 accounts.
A promotional graphic for Greek Madness, a basketball event sponsored by IFC and hosted by Greek League, scheduled for Tuesday, March 25th, from 5 p.m. to 10 p.m. at USF REC North Courts, featuring a basketball-themed design with a logo including a basketball, Greek letters, and a basketball hoop.
A gold trophy with green columns and a basketball mounted at the base of the trophy, placed in front of a blue and black circular logo with the words "GREEK MADNESS."
Screenshot of a social media analytics dashboard showing account insights with 10,407 total views, 551 accounts reached, and a breakdown of followers and non-followers. The interface includes tabs for insights and ad tools, with a dark background and white text.

GreekLeagueUSF was created to give Greek life at USF—where it isn’t prioritized—a centralized platform that showcases (upcoming) events, and culture with content people actually want to share and events they want to attend, and participate in. It turns scattered attention into consistent engagement and visibility, driving awareness across chapters and campus-wide events without paid ads. It also serves as the brainchild for LocalVision’s framework: community-rooted content + targeted outreach → measurable reach, interactions, and real conversions.

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